Overview

What if growth in your company stopped feeling chaotic and started behaving like a system you can actually design and run? Most founders and leaders aren't short on ambition. They're trapped in a business that grows by accident. Campaigns spike and crash. Funnels look good in slides but don't hold in reality. Strategy lives in PowerPoint; operations live in Slack. Teams work hard, but not always together. Growth Architecture: Building the Operating System Behind a High-Performance Business is a practical growth book for leaders who are done chasing hacks and want a real operating model instead. Rather than offering ""10 more tactics,"" this book shows you how to design Growth as a System-a coherent engine where strategy, product, go-to-market, data, automation, and operating model reinforce each other every day. You'll learn how to: Define a North Star Metric that reflects real customer value Design growth loops for acquisition, activation, retention, monetization, and referral Build a Growth Model Canvas that everyone can understand and use Create a data and analytics layer that tells one truth about performance Use automation to remove repetitive work and stabilise customer journeys Run operating cadences and reviews that keep teams aligned as you scale Written by business strategist and operator Oksana Pashchenko and based on 7+ years of work with startups and enterprises, Growth Architecture gives founders, executives, and growth leaders a complete blueprint to: Align management around a shared growth model See where the current system leaks energy or creates friction Evolve from hero-based execution to structure-based growth If your company is putting in huge effort but not seeing matching, predictable results, this book is your operating manual for building a business that doesn't just grow, but grows by design.

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9789534688304

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