Overview

7 Undeniable Truths... People do business with people or companies they know, like, and trust. There are countless ways to be bad on camera and lose credibility, and most people make mistakes they don't even realize. Online videos have exponentially more engagement than pictures and written text and video meetings always have greater impact than simple phone calls. Videos and video meetings are used by companies of every size. Zoom and video meetings for sales and even job interviews have exploded since 2020 and the work from home craze. Most people are uncomfortable being on camera. The best way to connect with someone and build trust, is in person. And when that's not an option, the second best way to connect and build trust is with video. There's no question that everyone in business, from Fortune 100 companies to solopreneurs, can leverage video to connect better with your target market, as well as existing customers. The problem is that most people aren't comfortable being on camera. Then an even bigger problem is that, once people come to grips with the fact that they have to be on camera, most people make mistakes that send the wrong message to the viewer. And the crazy part is that they have no idea they're sending a negative message on camera. With the 2020 pandemic lockdowns, USA Today used author Larry Becker as their expert resource for helping people to understand how to be better on video meetings. This 2nd Edition of Great On Camera now incorporates that live video meeting training information. Great On Camera is all about understanding everything you need to know so you can be your best on camera, connect with your target market, build trust, make sales, or get the job.

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