Overview

This book is perfect for the small business entrepreneur who is starting to realise the entrepreneur revolution may not be quite the easy ride its been billed to be. If you're starting a business, especially as a solo-entrepreneur, selling your expertise, this book is a must-read. In 2008 after a catalog of mistakes, Naomi Johnson had to walk away from her coaching business having invested three hard years of blood, sweat and tears. At breaking point she was subletting her bedroom, sleeping on the sofa and eating baked beans for every meal - opening the tin with a knife because she couldn't afford a new tin opener. Her creditors were phoning seven times a day and she had no peace. In this book, Naomi deals head on with the 'Get Rich Quick' industry and speaks frankly about what it takes to be successful. She reveals the secret to making the transition from a job to full-time entrepreneurship, how to find extra money in your monthly budget to invest in your business, and how to work out whether your business model can really meet your financial needs and create the life you want. Based on the wisdom she learned from her own mistakes, Naomi holds nothing back as she shares first hand from her own journey. By reading this book you will avoid many of the unspoken pitfalls successful business guru's don't think to tell you - things that left unchecked will mean its 'Game Over' before you know it. Today, Naomi's fortunes have turned around. She is now a highly sought after LinkedIn Profile writer and business strategist.

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