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OverviewFashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries. Full Product DetailsAuthor: Jay Hess , Simone PasztorekPublisher: Laurence King Publishing Imprint: Laurence King Publishing Dimensions: Width: 21.80cm , Height: 2.80cm , Length: 28.00cm Weight: 1.250kg ISBN: 9781856696937ISBN 10: 1856696936 Pages: 240 Publication Date: 01 October 2010 Audience: General/trade , General Replaced By: 9781780673684 Format: Hardback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationBorn in Austria, Simone Pasztorek studied graphic design in Vienna and later graduated from Central St Martins, London. After working for TANK magazine, she joined with Jay Hess under the name byBOTH. She has designed magazines, books and packaging, mainly for fashion clients. Before graduating from Central St Martins, London, Jay Hess studied graphic design in NC State University. He has worked as a designer for a number of years, in the US and UK. He now runs the London-based studio byBOTH with Simone Pasztorek, mainly working in the fields of editorial, graphic, type and web design. Tab Content 6Author Website:Countries AvailableAll regions |