Overview

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

Full Product Details

Author:   Terry Ballard (New York Law School, USA)
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.380kg
ISBN:  

9781843346777

ISBN 10:   184334677
Pages:   218
Publication Date:   18 May 2012
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Dedication List of figures Acknowledgements Foreword Preface About the author Chapter 1: What does the Internet have to do with my library? Abstract: A personal journey A brief history of the Internet The World Wide Web Librarians and the Internet A brief history of Google An uneasy relationship Conclusion Chapter 2: Google Custom Search Abstract: A new summer project How it works Other libraries using Custom Search Looking to the future Conclusion Chapter 3: Facebook and Twitter Abstract: Introduction Conclusion Chapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your library Abstract: A history of Flickr Case study: Library of Congress Case study: the Lester Public Library in Two Rivers, Wisconsin How to use Flickr Libraries making exemplary use of Flickr Conclusion Chapter 5: iGoogle and other useful products Abstract: Google Groups Google Mail Google Analytics iGoogle Google Documents Google Voice StatCounter Skype GIMP (GNU Image Manipulation Program) IMDB (Internet Movie Database) LibraryThing KaywaQRcode Conclusion Chapter 6: YouTube: much more than videos of cats playing piano Abstract: history of YouTube A visit to YouTube headquarters How to add a video to YouTube Adding your own captions Other exemplary sites Case study: citizen journalism – Queens Library budget cuts YouTube as a source for medical information Conclusion Chapter 7: Google Scholar – just walked down the aisle with WorldCat Abstract: A history of Google Scholar Case study: Google Scholar in an academic setting At the Googleplex Conclusion Chapter 8: Blogger: get your message out where the patrons are Abstract: A history of Blogger A history of WordPress A visit with the blog team at Google Adding sound Case study: a blog success story Conclusion Chapter 9: Google Maps and Google Earth Abstract: Introduction Geotagging the online collections’ locations Google Maps At Google’s New York headquarters Conclusion Chapter 10: Electronic books Abstract: Genesis A university digitization project Google Books A visit to the Googleplex The Internet Archive The e-book revolution Conclusion Chapter 11: Discovery platforms Abstract: Introduction A new offering Social tagging Conclusion Chapter 12: Mobile applications for libraries Abstract: The mobile universe Case study: the Mendik Library of New York Law School Library Anywhere BiblioCommons The mobile market Conclusion Chapter 13: Where is this all going? Abstract: Introduction – the information shift The end of spin Marshall Keys What can go wrong? The case of MySpace.com The look of a digital library The next generation of librarians Conclusion Bibliography Index

Reviews

At last, a book that helps to understand and apply the tools that the techno-savvy are using...This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami., Loriene Roy, ALA President, 2007-2008 His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All. Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. ...a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended., Online Information Review

At last, a book that helps to understand and apply the tools that the techno-savvy are using This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami., Loriene Roy, ALA President, 2007-2008His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!, Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All.Ballard has an easy, relaxed style that radiates an enthusiasm for his subject. His writing is conversational but pointed and purposeful at the same time. a very useful and insightful study of the ways in which social media can be used by enterprising libraries. This work is highly recommended., Online Information Review

At last, a book that helps to understand and apply the tools that the techno-savvy are using...This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami. -Loriene Roy, ALA President, 2007-2008 His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us! Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All

Author Information

Terry Ballard is currently the Assistant Director of Technical Services for Library Systems at the Mendik Library of the New York Law School in Lower Manhattan. He has been a library professional since 1969. Since receiving his library degree in 1989 Ballard has worked in New York and Connecticut as an academic librarian and adjunct professor in information science. He is the author of INNOPAC: A reference guide to the system, as well as more than 50 articles in library journals. He has also presented at more than a dozen national and international conferences.

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