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OverviewThe greatest columns and profiles by the bestselling coauthor of All the Devils Are Here. What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape?Some people think business journalism is all about balance sheets, income statements, and earnings per share. But if you want to answer the really interesting questions-about heroes and hucksters, visionaries and madmen, and other larger-than-life characters-you need a reporter like Joe Nocera.For more than twenty-five years Nocera has shed new light on the giants of the business world-Warren Buffett, T. Boone Pickens, Bob Nardelli-as well as on the less famous but equally fascinating. He builds stories around their motivations, personalities, and deepest characters. And instead of just pigeonholing them as good guys or bad guys, he explores the gray areas in between. Full Product DetailsAuthor: Joe NoceraPublisher: Penguin Putnam Inc Imprint: Portfolio Dimensions: Width: 14.00cm , Height: 2.00cm , Length: 21.60cm Weight: 0.286kg ISBN: 9781591844396ISBN 10: 1591844398 Pages: 294 Publication Date: 30 August 2011 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsa Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isnat about haranguing, that itas better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.a aJack Shafer, Slate a Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isnat about haranguing, that itas better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.a <br>aJack Shafer, Slate Author InformationJoe Nocera is a columnist for The New York Times, and co-author of All the Devils are Here. He spent ten years at Fortune as a contributing writer, editor at large, executive editor, and editorial director. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York. Tab Content 6Author Website:Countries AvailableAll regions |
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