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OverviewFull Product DetailsAuthor: Sam GilbertPublisher: Headline Publishing Group Imprint: Headline Welbeck Non-Fiction Edition: UK Airports ISBN: 9781787396340ISBN 10: 1787396347 Pages: 320 Publication Date: 01 April 2021 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'Good Data brings a breath of fresh air, an invigorating blast of common sense, to the debate about our digital world. In place of scare stories about surveillance and exploitation, the book provides new insights from an expert, and pragmatic suggestions about how we can make data work for us as a shared resource. This is an essential read for anybody interested in shaping a positive digital future' -- Diane Coyle, University of Cambridge 'Good Data weaves some thorny issues into a story that is positive, interesting, easy to read and provides valuable insight' -- Peter Turner, Chief Commercial Officer, Avast 'There is increasing concern about how the big tech companies use - and abuse - our data. In this highly readable book, Sam Gilbert sets out how this data can be used for good, and describes how to think about controlling big tech while still achieving the positive benefits from it' -- Julian Huppert, University of Cambridge Author InformationSam Gilbert is an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge. An expert in data-driven marketing, he was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up named as one of Wired's hottest start-ups in Europe and ranked 13th in the Sunday Times TechTrack100 list of the UK's fastest-growing companies in 2018. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. Sam also advises early-stage tech businesses on growth strategy and digital marketing. He lives in London and Copenhagen. Good Data is his first book. Tab Content 6Author Website:Countries AvailableAll regions |
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