Overview

Full Product Details

Author:   Bill Novelli ,  Jim Clifton (Chairman) ,  Jo Ann Jenkins
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Dimensions:   Width: 15.60cm , Height: 2.70cm , Length: 23.50cm
Weight:   0.703kg
ISBN:  

9781421440422

ISBN 10:   1421440423
Pages:   392
Publication Date:   30 March 2021
Recommended Age:   From 18 years
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Foreword, by Jim Clifton Foreword, by Jo Ann Jenkins Introduction Chapter 1. Finding My Purpose: From Selling Soap to Selling Causes Chapter 2. Purposeful Work: Building a Purpose-Based Company and Applying Social Impact around the World Chapter 3. Fighting the Tobacco Wars, Then and Now Chapter 4. AARP and the Brawl to Get Prescription Drugs into Medicare Chapter 5. The Best Offense Is a Good Defense: Battling over the Future of Social Security Chapter 6. The Opportunities and Challenges of Our Rapidly Aging Society Chapter 7. Blending Profit and Purpose: Building an Academic Center for Today's and Tomorrow's Leaders Chapter 8. Your Purpose: People and Organizations Making a Difference Chapter 9. What Do We Owe Our Grandchildren? Acknowledgments Index

Reviews

Good Business shows how to make a career in communications both a way of making a living, and of making the world a better place. * O'Dwyer's *

Author Information

Bill Novelli is a Distinguished Professor of the Practice in Georgetown University's McDonough School of Business, where he started and oversees the Business for Impact center, and is the cofounder of Porter Novelli, one of the first social marketing companies, and now a global PR agency. Formerly, he was the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He is the coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life, Managing the Older Worker: How to Prepare for the New Organizational Order, and editor of A Roadmap for Success: Transforming Advanced Illness Care in America.

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