Overview

Take your business global - this 5 steps LINGO model shows you how! Businesses should never depend on a single customer - so why depend on a single marketplace? But 'export' can be a scary word. Many SMEs think it's only for large companies - this book blows that myth out of the water! A practical guide to getting started in the global marketplace with a simple, 5-step model (LINGO) that takes you from checking out the potential through to being fully operational. This book is essential reading for SME executives who are looking for smart ways to grow their businesses globally. 'I would like to see this book as the 'go to' reference for future business owners, export managers and their teams' Stuart Gibbons OBE, MD, Le Mark Group, D.I.T Export Champion 'As always, Levent offers sensible and relevant advice in this book. Make this your essential reading if you are trading internationally' Susannah Poulton, International Trade Advisor

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9781739809904

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