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9781138278981

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’In this original and important book, Scott Davidson analyses an increasingly significant political and cultural phenomenon. With societies now and in the immediate future containing an increasing proportion of older citizens, political parties will need to give greater attention to the so-called grey vote. Not only will their campaigning strategies be challenged, but also ingrained cultural prejudices, shared by both politicians and journalists, will have to change. The social and political implications of ageing are also a neglected field of academic study, a situation which this pioneering book seeks to redress.’ Andrew Tolson, De Montfort University, UK

'In this original and important book, Scott Davidson analyses an increasingly significant political and cultural phenomenon. With societies now and in the immediate future containing an increasing proportion of older citizens, political parties will need to give greater attention to the so-called grey vote . Not only will their campaigning strategies be challenged, but also ingrained cultural prejudices, shared by both politicians and journalists, will have to change. The social and political implications of ageing are also a neglected field of academic study, a situation which this pioneering book seeks to redress.' Andrew Tolson, De Montfort University, UK

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Dr Scott Davidson is at the University of Leicester, UK. Alongside his academic career Scott has a professional career history of over ten years working in public affairs, campaigns and the media, including a period as campaigns manager for Age Concern. He brings to his research his experience of creating and managing a wide range of successful initiatives and campaigns, drawing upon direct experience of working in political communications as well as in the local government, health and voluntary sectors.

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