God Rock, Inc.: The Business of Niche Music

Author:   Andrew Mall
Publisher:   University of California Press
ISBN:  

9780520343412


Pages:   322
Publication Date:   01 December 2020
Format:   Hardback
Availability:   Out of stock   Availability explained
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God Rock, Inc.: The Business of Niche Music


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Overview

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

Full Product Details

Author:   Andrew Mall
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.590kg
ISBN:  

9780520343412


ISBN 10:   0520343417
Pages:   322
Publication Date:   01 December 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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"""This landmark study of Christian music in the United States offers both resonances and challenges to those in the field of religious studies."" * Religion *"


Author Information

Andrew Mall is Assistant Professor of Music at Northeastern University and a coeditor of Studying Congregational Music: Key Issues, Methods, and Theoretical Perspectives.

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