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OverviewInternational trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. In this book, bestselling author Emma Jones, puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters.Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery. www.goglobalguide.com Full Product DetailsAuthor: Emma JonesPublisher: Brightword Publishing Imprint: Brightword Publishing Edition: 6th Revised edition Dimensions: Width: 13.70cm , Height: 1.70cm , Length: 21.50cm Weight: 0.390kg ISBN: 9781908003003ISBN 10: 1908003006 Pages: 256 Publication Date: 12 November 2010 Recommended Age: From 18 years Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsIntroduction Part I: A Whole New World - Reasons to Go Global - Crisis of confidence - Bring down the barriers Part II: Route Map - Step 1: Research - Step 2: Promote - Step 3: Sell - Step 4: Deliver - Step 5: Go Local Part III: Help along the way - Public bodies - Private sector providers - Conclusion Appendices Appendix 1: Country Profiles Appendix 2: Trade Bodies Appendix 3: World Time Zones Appendix 4: Cultural Briefing BibliographyReviewsAuthor InformationAuthor Website: http://www.harriman-house.com/pages/authors.htm?Index=16373&Author=Emma_JonesEmma Jones is founder and editor of Enterprise Nation, the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. Following a career with an international accountancy firm, Emma started her first business at the age of 27 and successfully sold it just 15 months after launch. The home business website was launched in 2006, and has attracted a regular readership of more than 250,000 people and national press headlines. Emma has written for Enterprise Nation since its launch and also for the Financial Times, City AM and customer magazines, including for Orange, Microsoft, BT and Viking Direct. Emma is regularly called upon by the government to speak on the subject of home business and she advises Regional Development Agencies on how to encourage and support homeworking. Tab Content 6Author Website: http://www.harriman-house.com/pages/authors.htm?Index=16373&Author=Emma_JonesCountries AvailableAll regions |
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