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OverviewRhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of ""Go Figure! New Directions in Advertising Rhetoric"" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric. Full Product DetailsAuthor: Edward F. McQuarrie , Barbara J. Phillips , Barbara J. PhillipsPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.20cm , Height: 2.40cm , Length: 22.90cm Weight: 0.612kg ISBN: 9780765618016ISBN 10: 076561801 Pages: 336 Publication Date: 15 December 2007 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationEdward F. McQuarrie, Barbara J. Phillips Tab Content 6Author Website:Countries AvailableAll regions |
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