Overview

Through ongoing research into students' workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience ' all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits' functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.

Full Product Details

Author:   Mike Peng (University of Texas at Dallas)
Publisher:   Cengage Learning, Inc
Imprint:   South-Western College Publishing
Edition:   4th edition
Dimensions:   Width: 21.70cm , Height: 1.50cm , Length: 27.70cm
Weight:   0.748kg
ISBN:  

9781337406826

ISBN 10:   1337406821
Pages:   272
Publication Date:   03 October 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, & Economics. 3. Emphasizing Cultures, Ethics, & Norms. 4. Leveraging Resources & Capabilities. PART II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global & Regional Integration. PART III: MANAGING AROUND THE WORLD. 9. Growing & Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Making Alliances & Acquisitions Work. 12. Strategizing, Structuring, & Learning Around the World. PART IV: BUILDING FUNCTIONAL EXCELLENCE 13. Managing Human Resources Globally. 14. Competing on Marketing & Supply Chain Management 15. Managing Corporate Social Responsibility Globally.

Reviews

I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam. I used all aspects of the 4LTR Press solutions. I found them very helpful study tools. The online help was great. The games made it so it wasn't boring and I retained more of the information.

I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.

Author Information

Mike Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Dr. Peng is a fellow of the Academy of International Business and the Asia Academy of Management. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Dr. Peng served on the faculties at The Ohio State University, Chinese University of Hong Kong and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. He has published more than 150 articles in leading journals as well as five books. Used in more than 40 countries, his textbooks, GLOBAL STRATEGY, GLOBAL BUSINESS and GLOBAL, are world-wide market leaders that have been translated into Chinese, Portuguese, and Spanish. With more than 45,000 Google citations, he is widely regarded as one of the most prolific and influential scholars in global strategy. The United Nations and the World Bank have cited his work in major publications. Among the top 0.1% most cited researchers worldwide, he was one of only 113 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Thomson Reuters, based on citation impact) in 2019. He has been on this distinguished list every year since 2014. Dr. Peng has also served on editorial boards for the Academy of Management Journal, Academy of Management Review, Global Strategy Journal, Journal of International Business Studies and Strategic Management Journal. He served as editor-in-chief of the Asia Pacific Journal of Management and senior editor of the Journal of World Business. He is also an active trainer and consultant.

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