Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question

Author:   John Stark
Publisher:   Springer London Ltd
Edition:   Softcover reprint of hardcover 1st ed. 2007
ISBN:  

9781849966757


Pages:   215
Publication Date:   22 October 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question


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Overview

"In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these ""global products"", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high. Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products. Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal. Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new environment and driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for successful strategies, structures and implementation. In addition, the objectives and components of Product Lifecycle Management are highlighted."

Full Product Details

Author:   John Stark
Publisher:   Springer London Ltd
Imprint:   Springer London Ltd
Edition:   Softcover reprint of hardcover 1st ed. 2007
Dimensions:   Width: 15.50cm , Height: 1.20cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9781849966757


ISBN 10:   1849966753
Pages:   215
Publication Date:   22 October 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Global Product: Opportunities and Challenges.- Global Products: Change and Complexity.- Problems: Causes and Action.- Global Products: At the Coalface.- Lessons Learned and Best Practices.- To a Structured Framework.- PLM Enabling Global Products.- Local Performance Improvements.- The Way Forward to PLM.- Current Status.- Changes for Global Products and PLM.

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Author Information

John Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.

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