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OverviewThere is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics. Full Product DetailsAuthor: Jennifer Lees-Marshment (University of Auckland, New Zealand) , Chris Rudd (University of Otago, Dunedin, New Zealand) , Jesper Stromback (Mid Sweden University, Sundsvall, Sweden)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.40cm Weight: 0.750kg ISBN: 9780415427227ISBN 10: 0415427223 Pages: 320 Publication Date: 08 October 2009 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJennifer Lees-Marshment is Senior Lecturer at the University of Auckland, New Zealand. Jesper Stromback is professor in Media and Communication and Lubbe Nordstrom Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research. Chris Rudd is Senior Lecturer in the Department of Politics at the University of Otago, New Zealand. Tab Content 6Author Website:Countries AvailableAll regions |
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