|
|
|||
|
||||
OverviewInternational advertising is an important discipline in social sciences studies. Many books and articles have been published in international advertising, however only few of them contain information about advertising industry and research in specific international countries/regions. This book intends to give a local/global perspective to international advertising. Therefore, this book provides an ideal resource for academicians, researchers, advertising and marketing experts and students on a global perspective. This book includes information about international advertising and different international cultures. It covers specific countries and specific international regions regarding advertising. This text also includes a literature review of the advertising industry for various countries and regions. This book, within the social science studies discipline, is comprised of articles in international advertising about specific countries and international regions. Full Product DetailsAuthor: Ipek KromPublisher: IGI Global Imprint: Business Science Reference Weight: 0.633kg ISBN: 9781799896722ISBN 10: 1799896722 Pages: 330 Publication Date: 30 June 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationIpek Krom, Istanbul Esenyurt University, Turkey Tab Content 6Author Website:Countries AvailableAll regions |