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OverviewIn today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before. Full Product DetailsAuthor: Dr. Byoungho Ellie Jin (North Carolina State University, USA)Publisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Visual Arts ISBN: 9781350180185ISBN 10: 1350180181 Pages: 272 Publication Date: 08 August 2024 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsA very comprehensive text, which makes a positive contribution to the subject knowledge of fashion business, offering a truly global viewpoint. From a teaching viewpoint, pedagogic features are excellent, providing opportunities for lecturers to draw upon the case studies and suggested class activities to engage students in quality discussions. -- Ruth Marciniak, Glasgow Caledonian University, UK Author InformationByoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021. Tab Content 6Author Website:Countries AvailableAll regions |