Overview

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Full Product Details

Author:   Anshu Saxena Arora ,  Sabine Bacouel-Jentjens ,  Jennifer J. Edmonds
Publisher:   Birkhauser Verlag AG
Imprint:   Birkhauser Verlag AG
Edition:   1st ed. 2018
Weight:   0.454kg
ISBN:  

9783319779287

ISBN 10:   3319779281
Pages:   145
Publication Date:   14 May 2018
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold.- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds.- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora.- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani.- 5. Ballin’ the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds.- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire.- 7. The Soft Power of TheMusic Industry – Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira.- 8. International Determinants of Cultural Consumption from a  Well-being Perspective; Claire R. Owen.- 9. Holding on to Family Values or Adapting to a Changing World – The Case of Barilla; Fabian Bernhard.- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.

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Author Information

Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets. Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the Management department and directs the International Business Management Master Program. Sabine is also Head of the school’s Assessment of Learning Committee and has previously worked in both specialist and management positions at Dresdner Bank and Allianz Group in Germany. Jennifer J. Edmonds is the Associate Dean in the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. Jennifer is an Associate Professor in Statistics and Operations Management and is interested in efficiency, sustainability, and a betterworkplace.

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