Overview

Discover success in global business today with Peng's 'Global Business,' 6th Edition. Cases from experts from around the world examine how companies are navigating the ups and downs of the global economy. The Career feature in Integrative Cases demonstrates how previous global business students have embarked on their careers worldwide. Even a less global world presents opportunities for people with a global mindset. Skills that handle the complexity of geopolitics, risk management, tariffs, trade compliance, supply chain reorganization and stakeholder management have become valuable on the job market. Many companies are beefing up expertise in these areas. Digitalization has opened up new entrepreneurial opportunities to be gig workers, freelancers and global influencers. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in many careers.

Full Product Details

Author:   Mike Peng
Publisher:   Cengage Learning, Inc
Imprint:   South-Western College Publishing
Edition:   6th edition
ISBN:  

9798214054063

Pages:   672
Publication Date:   09 February 2026
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: LAYING FOUNDATIONS. 1. Introduction. 2. Formal Institutions: Politics, Laws, and Economics. 3. Informal Institutions: Cultures, Ethics, and Norms. 4. Resources and Capabilities. Integrative Cases. Part II: ACQUIRING TOOLS. 5. International Trade. 6. Foreign Direct Investment. 7. Foreign Exchange. 8. Global and Regional Integration. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. The Entrepreneurial Firm. 10. International Market Entry and Exit. 11. Global Competitive Dynamics. 12. Alliances and Acquisitions. 13. Strategy, Structure, and Innovation in Multinationals. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Marketing and Supply Chain Management. 15. Human Resource Management. 16. Corporate Finance and Governance. 17. Corporate Social Responsibility. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.

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Author Information

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Currently, he is serving as President of AAOM. Dr. Peng holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. With more than 180 articles and five books, he is one of the most prolific and influential scholars in global business. With over 69,000 Google citations and an H-index of 103, Dr. Peng is today's most cited and research-active international business textbook author. He is ranked #1 in global strategy, #3 in international business and #9 in strategic management in the world -- according to Google Scholar citations (as of September 1, 2025). His textbooks are worldwide market leaders that have been translated into Chinese, Portuguese and Spanish. Dr. Peng's consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, Texas Instruments, UK Government Office for Science and The World Bank.

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