Overview

"Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, ""What determines the success and failure of firms around the globe?"" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape."

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9781439042243

Table of Contents

Reviews

"-I find readability, accessibility, and writing style superb.- - Attila Yaprak, Wayne State University -Readability was exceptional. I liked Peng's writing style.- - Verl Anderson, Dixie State College of Utah -Wonderfully written! Good examples, style, easily explained!- - George DeFeis, Monroe College ""Wonderfully written! Good examples, style, easily explained!"" - George DeFeis, Monroe College ""I find readability, accessibility, and writing style superb."" - Attila Yaprak, Wayne State University ""Readability was exceptional. I liked Peng's writing style."" - Verl Anderson, Dixie State College of Utah"

Wonderfully written! Good examples, style, easily explained! <br>- George DeFeis, Monroe College

Wonderfully written! Good examples, style, easily explained! - George DeFeis, Monroe College

-I find readability, accessibility, and writing style superb.- - Attila Yaprak, Wayne State University -Readability was exceptional. I liked Peng's writing style.- - Verl Anderson, Dixie State College of Utah -Wonderfully written! Good examples, style, easily explained!- - George DeFeis, Monroe College Wonderfully written! Good examples, style, easily explained! - George DeFeis, Monroe College I find readability, accessibility, and writing style superb. - Attila Yaprak, Wayne State University Readability was exceptional. I liked Peng's writing style. - Verl Anderson, Dixie State College of Utah

Author Information

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

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