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OverviewHow can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successful--and not so successful--partnerships, and ensuring cross-agency cooperation. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets. Full Product DetailsAuthor: Dimitrios Buhalis (Bournemouth University, Poole, Doreset, ENG) , John CrottsPublisher: Routledge Imprint: Routledge ISBN: 9781299054516ISBN 10: 129905451 Pages: 175 Publication Date: 01 January 2013 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |