Overview

Get Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn(R). Managing both your personal and company's online presence and branding is no longer an option but an obligation in today's digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn(R) profile and your company's profile. This book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm's differentiators to win more work and recruit and retain top talent. Part I: Personal LinkedIn(R) Profile Takeaways Enhance your personal digital profile Become a trusted resource for your professional network Make strategic digital connections to win more work and build business opportunities Part II: Company LinkedIn(R) Profile Takeaways Improve your company's digital presence Rebuild your company culture to focus on retainment and recruitment Establish your firm's expertise in the marketplace The book also contains a variety of best practices to guide you, whether you identify as a LinkedIn(R) novice, a LinkedIn(R) expert, or some variation in between. Interspersed throughout the book, you will find the following to help you improve both your personal and company profiles: LinkedIn(R) Profile Examples Calls to Action to make updates on LinkedIn(R) (Get on LinkedIn(R)) Frequently Asked Questions (FAQ's) This book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn(R) designed for you and your company to win more work, or judiciously read this book from cover to cover. In today's digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn(R), the world's most popular business networking site. Your LinkedIn(R) profile is the cheapest and most convenient business card you'll ever have...and it can open the door to personal and professional success. In Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn(R) to showcase your company's culture, build credibility, generate leads, attract top talent, and establish your firm's expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company's business development strategy.

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Reviews

"""Bringing your B2B business onto LinkedIn can be a challenge, but it can also offer huge rewards. With this book, Julie is breaking down the barriers to demystify how this tool can become one of the most valuable assets for business growth and success. With real examples and tangible advice drawn from her years of guiding companies and leaders through this process, Julie is the perfect guide for anyone who is ready to make a real impact, now."" Catlin O'Shaughnessy Coffrin Founder & CEO, Captivating Consulting, LLC ""Julie Wanzer is the ""go-to"" for digital marketing in the construction and engineering industries. In her book, you will find her passion for both, as well as her expertise, leap off the pages; but you don't have to be in construction or engineering to benefit. Her tips and guidance can be applied to any industry who needs to have a strong digital presence, and if you are doing business today, you need a strong digital presence. As you read through her book, you will feel like one of her clients. It's as if she is taking you by the hand and walking you through the process. Her 4 characteristics of a meaningful post, and specific examples of how to do it were so helpful and just loved her end of chapter tips broken down by novice, intermediate, and advanced. I will definitely refer back to this book again and again."" Donna Marino, PsyD Psychologist/Executive Coach ""Like it or not, your presence on LinkedIn is no longer an optional nicety in today's professional world. What you choose to share develops a brand that current and future clients, colleagues and employers will use when making critical decisions about their interactions with you. Wanzer has developed a comprehensive guide for you to create a strategic online image that truly represents what you want others to know about you as an individual or an organization. While working with the author for more than five years, I have experienced firsthand how she uses methods described in this book to successfully shape a brand by making the right choices about original content, reposts and timing. After reading the book, you will have a step-by-step process to help you discern these important choices for your own brand."" Heidi M. Gordon, CAE Executive Director American Council of Engineering Companies of Colorado ""Julie Wanzer knows the truth about business. Namely that people want to do business with those that they know, they like, and they trust. In ""Get Them To Care,"" Julie unpacks those all important 'two millimeter changes' -- the things you cannot afford to miss out on, if you want to develop a highly effective online presence. One that will help you and your company to attract and win the right business and unlock the power of relationship building at scale. Whether you are just getting started or at advanced stages of building your online brand and business, Julie's practical tips will get on a fast path to better visibility and customer conversion."" Sam Lee Founder, IndeCollective"

Author Information

"""I write words that compel others to care about untold stories. My purpose is to help my clients discover, write and share the real story behind every building fa�ade."" Julie Wanzer, LEED APJulie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and owner of Business Rewritten, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics. She has been a business owner since 2015 with a focus on the architecture/engineering/construction (A/E/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value. Ms. Wanzer has presented on these business development and marketing strategies for several associations, including the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, the Colorado Contractors Association, the National Association for Women in Construction, and the Society for Marketing Professional Services.Wanzer developed this passion for the built environment and an in-depth knowledge of the A/E/C industry by working hands-on with engineers, architects, project managers, superintendents, principals, and project executives from various firms in Colorado and across the nation. She is capable of asking thought-provoking questions in order to capture the significance of building projects and communicate that through writing, as well as provide comprehensive reviews of written material for editorial submissions.Her work has been published by numerous entities, including Dodge Data Analytics (formerly McGraw Hill Construction), World Water magazine, Structure magazine, Stormwater magazine, the Denver Business Journal, 5280 Magazine, Colorado Biz Magazine, BusinessDen, ENR Mountain States, and the Colorado Real Estate Journal."

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