Overview

Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market becomes saturated? How can you continue to reach your business objectives without a steady stream of leads? How can you stand out from the crowd or keep digital-savvy upstarts at bay? Could a digital marketing pipeline give you an edge over your competition? The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business. Read Get Online to: · Debunk common misconceptions about digital marketing and social media · Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps · Know how much you should spend on digital marketing to get results · Create content that really connects with your audience · Nurture prospects and convert them into paying customers If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.

Full Product Details

Author:   Stacey Kehoe
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.40cm , Length: 21.60cm
Weight:   0.312kg
ISBN:  

9781781333457

ISBN 10:   1781333459
Pages:   214
Publication Date:   01 February 2019
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Stacey Kehoe is an investor and the founder of Brandlective Communications, a digital marketing agency in London. She started her career in the offline world of face-to-face sales where she worked with a series of start up sales agencies to develop their digital marketing strategies. Since 2012 she has helped over 500 businesses uncover a new wave of consistent and measurable inbound leads by getting online. Learn more at www.brandlective.com

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