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OverviewIn 2001, the German pharmaceutical company Bayer withdrew an anticholesterol drug - Baycol/Lipobay - because the product was suspected to be connected to several deaths. The alleged side-effects of the drug caused a big PR crisis for Bayer that forced the company to respond in order to protect its image. The research of framing in public relations crises is a developing area. While previous studies analyzed how organizations frame crisis events, little research has been done on media framing of crises. This study employs quantitative content analysis to analyze coverage of the Bayer crisis in two major newspapers each from Germany and the United States. Billgen analyzes the frames used by journalists and company officials, but also focuses on the sources journalists cited when covering the crisis. Her results indicate that Bayer's crisis communication was indeed quite successful. It also poses the question whether the newspapers under investigation always adhered to ideal journalistic practices. Her research is particularly interesting for media specialists and journalists, as well as for PR practitioners or anyone involved in strategic communications. Full Product DetailsAuthor: Nadine C BillgenPublisher: VDM Verlag Dr. Mueller E.K. Imprint: VDM Verlag Dr. Mueller E.K. Dimensions: Width: 17.00cm , Height: 0.60cm , Length: 24.40cm Weight: 0.177kg ISBN: 9783836418225ISBN 10: 3836418223 Pages: 104 Publication Date: 12 June 2007 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |