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Geetika Madaan is currently holding a position of Assistant Professor In Research centre at Marwadi University (NAAC A], Gujrat). She has done Masters in Business Administration in Finance specialisation (Honours) from Apeejay School of Management, Jalandhar Punjab and Doctorate in Business Management from Chandigarh University, Punjab. Having teaching experience of more than 9 years and 6 years of corporate experience under her belt. She is personality to reckon with the field of Technology, Business Management, International Business. She has about more than 44 (One Q1 and two Q2) research papers published to her credit in various National and International journals of repute. She has published three books. She has received Outstanding Researcher Award, from Chandigarh University. Bhupinder Chahal is a Professor at Yorkville University, Canada. Arokiaraj David serves as an Associate Professor of Al Tareeqah Management Studies in UAE. He has successfully cleared the UGC-National Eligibility Test for Lectureship (NET) and has been honored with the Junior and Senior Research Fellow (JRF & SRF) titles. With over a decade of teaching and research experience, his areas of expertise include green marketing, artificial intelligence, consumer behavior, product & brand management, global marketing, retail management, strategic management, data analytics, sustainable practices, product development, and environmental responsibility, . Dr. David has authored more than 75+ research articles, including 20 published in Scopus, 08 in ABDC, and 05 in Web of Science. He has also contributed to 10 book chapters, published 04 books, registered 07 patents, and received 01 copyright and 01 consultant project. He is proficient in various research tools and techniques such as SPSS, AMOS, E-Views, STATA, and PLS-SEM and has hands-on experience in both primary and secondary data analysis. Recently, Dr. David has been recognized with the Best Research Award, Young Academician Award, and Young Scientist Award. Gurmeet Singh has more than 25 years of teaching experience in higher-educational multicultural settings. He received Best Research Collaborator award for 2014 from School of Management and Public Administration. He is awarded Certificate of recognition for high quality ranked publications in 2016, 2015, 2014, 2013 (for 2014,2013 and 2012 publications) by The University of The South Pacific for publishing in high quality journals. He is recipient of Amity Academic Excellence Award for 2016 for excellent academic background and contribution in the field of education and research. He is recipient of 2008, ""Japanese award for outstanding research on development""

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