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Overview"Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being ""short term brands,"" positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world." Full Product DetailsAuthor: Kristin Lieb (Emerson College, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 2nd edition Weight: 0.453kg ISBN: 9781138064157ISBN 10: 1138064157 Pages: 266 Publication Date: 18 January 2018 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1 Critical Frameworks for Considering Pop Stars Chapter 2 Female Popular Music Stars as Brands Chapter 3 The Modern Music Industry Chapter 4 The Lifecycle for Female Popular Music Stars Chapter 5 The Lifecycle Model Continued Chapter 6 Theoretical Foundations for the LifecycleReviewsAuthor InformationKristin J. Lieb is an assistant professor of marketing communication at Emerson College, where she also teaches courses in the school's Women's, Gender & Sexuality Studies minor. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies. Tab Content 6Author Website:Countries AvailableAll regions |