Overview

Feminizing the Floriculture Industry provides captivating insights into the gendered culture, politics and economics of flowers. What is the enduring appeal of flowers? What is behind the continued consumption of non edible flourishes of color, shape and scent? They come from plastic glasshouses in the water scarce economic south and are sold in chic stores and local supermarkets in the economic north. How can we understand the different ways in which the environment features for those who produce and those who enjoy the gift of flowers? This book addresses these questions building on the analysis of the global and local structure of the floriculture industry and its development impacts. Drawing on new empirical evidence from the Pacific, it pays close attention to the layered meaning of flowers in places where flowers are closely associated with embodied every day practices, especially of women. Situated within a renewed framework of feminist political ecology, by interrogating the ecological and cultural underpinnings of flowers, it moves beyond critique and towards envisioning alternative futures imbued with gendered environmental and indigenous knowledges.

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9781780321011

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Kum-Kum Bhavnani is Professor of Sociology, Global Studies and Feminist Studies at the University of California Santa Barbara. Her work includes single authored books such as Talking Politics (Cambridge University Press 1991), edited volumes such as Feminism and 'Race' (Oxford University Press 2001) as well as documentaries such as The Shape of Water (2006) and Nothing Like Chocolate (2012). John Foran is Professor of Sociology and Environmental Studies at the University of California, Santa Barbara. His books include Fragile Resistance: Social Transformation in Iran form 1500 to the Revolution (Westview, 1993) and Taking Power: On the Origins of Third World Revolutions (Cambridge, 2005). He is currently immersed in the global climate justice movement, and his work can be seen at the International Institute of Climate Action and Theory (www.iicat.org). Priya A. Kurian is Associate Professor of Political Science and Public Policy at the University of Waikato, New Zealand. Her research is interdisciplinary and spans the areas of environmental politics and policy; women, culture and development; and science and technology studies. She is author of Engendering the Environment? Gender in the World Bank's Environmental Policies (Ashgate, 2000) and the co-editor of four books. She has also published numerous articles in journals such as Citizenship Studies, Sustainable Development, Third World Quarterly, Public Understanding of Science and Futures. Her current research is in the area of sustainability, citizenship and the governance of new and emerging technologies. Debashish Munshi is Professor of Management Communication at the University of Waikato in New Zealand. He is an interdisciplinary scholar with a special interest in issues of diversity, equity, ethics, social justice, and sustainability. He is a co-author/co-editor of three books, Reconfiguring Public Relations: Ecology, Equity, and Enterprise, On the Edges of Development: Cultural Interventions, and the Handbook of Communication Ethics and his work has appeared in several international journals.

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