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For the uninitiated, the concept of a Ganni Girl is about dressing for yourself and nobody else. The Copenhagen-based label helmed by husband-and-wife designer duo Ditte and Nicolaj Reffstrup creates pieces that celebrate individuality and encourage self-expression-making you feel like the best you you can be, every time you wear it. Here, in an exclusive excerpt from the brand's debut monograph Ganni: Gimme More (Rizzoli), British journalist Susie Lau explores her definition of what it means to be a Ganni Girl. -ELLE

For the uninitiated, the concept of a Ganni Girl is about dressing for yourself and nobody else. The Copenhagen-based label helmed by husband-and-wife designer duo Ditte and Nicolaj Reffstrup creates pieces that celebrate individuality and encourage self-expression-making you feel like the best you you can be, every time you wear it. Here, in an exclusive excerpt from the brand's debut monograph Ganni: Gimme More (Rizzoli), British journalist Susie Lau explores her definition of what it means to be a Ganni Girl. -ELLE See how the stylish, sustainable sausage gets made at Ganni. This monograph documents the Danish fashion brand's evolution, Scandinavian style, and what it means to be a #GanniGirl. The label, created by husband-and-wife duo Ditte and Nicolaj Reffstrup, was designed to celebrate creativity and individuality, and the brand's diverse network of creatives is a testament to that. Here, they help tell Ganni's story while looking back at past collaborations and collections and looking forward to the even more sustainable future of the brand - starting with this book printed on FSC certified paper. -NEW YORK MAGAZINE

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Based out of Copenhagen, husband-and-wife duo Ditte and Nicolaj Reffstrup have built GANNI into a global fashion brand of the future in little over a decade. GANNI is at the forefront of responsible and transparent fashion with a cool and stylish approach that is constantly evolving.

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