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Author:   Joe Tidd (Spru, Univ Of Sussex, Uk)
Publisher:   Imperial College Press
Imprint:   Imperial College Press
Volume:   15
Dimensions:   Width: 15.50cm , Height: 3.00cm , Length: 22.90cm
Weight:   0.771kg
ISBN:  

9781848163546

ISBN 10:   1848163541
Pages:   448
Publication Date:   04 August 2010
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

From Models to the Management of Diffusion; Managing the Diffusion Process: Developing Robust Product Concepts; Understanding Pre-Diffusion Processes; Achieving Network and Market Acceptance; Launch Strategies for New Products; Commercializing New Technologies; Factors Influencing Adoption of Innovations; Forecasting for Diffusion; Sector-Specific Dynamics: Diffusion of Innovations in Health Care; Diffusion of Telecommunications Technologies; Diffusion of Environmental Products and Services; Key Lessons for Practice and a Management Research Agenda.

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