Overview

Nowadays, online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.Finally, I hope my readers can gain fresh strategies to learn how to apply any kind of book sale or marketing strategies to operate electronic or paper book stors in publishing industry more successfully.

Full Product Details

Author:   Johnny Ch Lok
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 17.80cm , Height: 0.20cm , Length: 25.40cm
Weight:   0.086kg
ISBN:  

9781985663558

ISBN 10:   1985663554
Pages:   38
Publication Date:   17 February 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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