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OverviewPart Two Factors Influence Reading Behavior In Publishing Industry Chapter Four Analysis of factors influencing online newspaper reading behavior Nowadays, online newspapers will be popular to let readers to read any newspapers' news from internet. It showed that for online newspapers reader's intention is influenced by performance expectancy, habit and the habit of reading a print newspapers. So, newspapers consumer personal reading behavior was influenced by intention and habit. Some reading behavioral researchers showed some reasons to explain why traditional paper newspaper readers will like to change habits to study online newspapers. Hence, changing reading habit will be one factor to influence traditional paper newspaper reader individual reading behavior changes to online newspapers reading habit. In fact, high technological communication media will influence mobile phone and internet both new communication media causes. These new communication medias will bring new print electronic media causes, such as print newspapers, online book products. Some of traditional paper newspaper readers will choose to read any news from online newspapers. The reasons include free charge, reading at home in convenient, not need go out newspapers, online newspapers do not need the reader's hands to touch the black word paper newspaper to be dirty, and waste less time to buy every day to achieve economic benefit. Every online newspaper reader will have this factor to influence whom to change traditional paper newspaper reading habit. The factor shows that attitude has a direct effect on intentions, and is influenced by performance expectancy and effort expectancy or related personal online reading acceptance conceptions. Because of whose acceptance of online newspaper reading attitude is as an important in technology user online newspaper reading attitude was included. Full Product DetailsAuthor: Johnny Ch LokPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 20.30cm , Height: 0.40cm , Length: 25.40cm Weight: 0.150kg ISBN: 9781720026402ISBN 10: 1720026408 Pages: 66 Publication Date: 02 September 2018 Audience: Children/juvenile , Children / Juvenile Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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