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OverviewIn the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and?to react quickly to?change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.? Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth. Full Product DetailsAuthor: Michael Czinkota (Georgetown University Georgetown University, USA Georgetown University, USA Georgetown University, USA Georgetown University, USA Georgetown University) , Ilkka RonkainenPublisher: Taylor & Francis Group Imprint: Taylor & Francis Group ISBN: 9781283442053ISBN 10: 1283442051 Pages: 769 Publication Date: 15 April 2011 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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