Overview

With more universities facing financial difficulty and academic libraries being asked to do more with less, fundraising has been transformed from a luxury to a necessity. Now, more than ever, academic libraries need to know how to effectively obtain and steward donors. Most fundraising books are written from perspectives that are not always relevant to the complex environment that academic libraries must navigate. Fundraising for Academic Libraries: A Practical Guide for Librarian is written just for academic libraries. The authors demystify fundraising to enable those to work in an academic library to feel confident in their ability to obtain contributions, sponsorships, and grants for their libraries. From major gifts to events to special collections, this book looks at academic library fundraising holistically. Not a one-size-fits-all approach, chapters explore multiple methods that an academic library can use to identify potential donors, ask for gifts, and retain existing contributors. This book also connects readers with extensive fundraising resources so they can readily apply the book's tips and techniques to their own library environment. Whether they are interested in approaching a local business to provide a prize for a silent auction or asking for an established donor for an estate gift, novice academic library fundraisers will find step-by-step instructions that help them navigate a variety of situations. By providing readers with practical fundraising tools including flow charts, simple proposal and gift templates as well as sample donor correspondence, this book enables academic libraries to be able to start and advance their own development programs.

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9781538131299

Table of Contents

Reviews

In their book, Fundraising for Academic Libraries: A Practical Guide, Karlene Jennings and Joyce Garczynski provide a comprehensive and yet clear plan for raising funds for academic libraries. The authors address the fundraising endeavor in its entirety and provide useful advice and pointers that will be helpful to anyone involved in fundraising for libraries. The novice can use this book as a blueprint to the fundraising process. For the experienced fundraiser, it will provide a refresher and a means of keeping themselves on track. Whether raising fund for a small library or a large one this book will be a valuable resource. This is truly a 'soup to nuts' guide to raising funds for academic libraries. Everything you need to know to be successful at raising funds for an academic library is addressed in this book. The years of experience of these two Academic Library Fundraisers is evident in the masterful way in which they layout the processes and all the components and possibilities involved.--Sylverna Ford, Professor, University Libraries, University of Memphis Whether you are new to academic library fundraising or have had the privilege to work with inspirational and generous donors for many years, this book is for you. Whether you are a dean or a development officer, this book is for you. From beginning to end this comprehensive, practical and readable guide written by experienced academic library fundraisers will help you staff and organize your advancement efforts, assist you in developing strategies and strong relationships with central advancement, inspire you, and define and advise every aspect of successfully seeking private, corporate, and foundation support to move your library forward. I am cleaning off a corner of my desk, because this book will never be more than an arm's reach away!--Cynthia A. Childrey, Dean and University Librarian, Cline Library, Northern Arizona University, Flagstaff, AZ

The strength of this book is that it offers a well-rounded overview of the major aspects of fundraising in academic libraries in a concise, easy-to-read format. It is good for beginners and those needing an update on key concepts of philanthropy and stewardship. It offers excellent foundational information, key definitions, best practices, samples, and examples of forms and process.--Doody's Review Service In their book, Fundraising for Academic Libraries: A Practical Guide, Karlene Jennings and Joyce Garczynski provide a comprehensive and yet clear plan for raising funds for academic libraries. The authors address the fundraising endeavor in its entirety and provide useful advice and pointers that will be helpful to anyone involved in fundraising for libraries. The novice can use this book as a blueprint to the fundraising process. For the experienced fundraiser, it will provide a refresher and a means of keeping themselves on track. Whether raising fund for a small library or a large one this book will be a valuable resource. This is truly a 'soup to nuts' guide to raising funds for academic libraries. Everything you need to know to be successful at raising funds for an academic library is addressed in this book. The years of experience of these two Academic Library Fundraisers is evident in the masterful way in which they layout the processes and all the components and possibilities involved.--Sylverna Ford, Professor, University Libraries, University of Memphis Whether you are new to academic library fundraising or have had the privilege to work with inspirational and generous donors for many years, this book is for you. Whether you are a dean or a development officer, this book is for you. From beginning to end this comprehensive, practical and readable guide written by experienced academic library fundraisers will help you staff and organize your advancement efforts, assist you in developing strategies and strong relationships with central advancement, inspire you, and define and advise every aspect of successfully seeking private, corporate, and foundation support to move your library forward. I am cleaning off a corner of my desk, because this book will never be more than an arm's reach away!--Cynthia A. Childrey, Dean and University Librarian, Cline Library, Northern Arizona University, Flagstaff, AZ

The strength of this book is that it offers a well-rounded overview of the major aspects of fundraising in academic libraries in a concise, easy-to-read format. It is good for beginners and those needing an update on key concepts of philanthropy and stewardship. It offers excellent foundational information, key definitions, best practices, samples, and examples of forms and process.-- Doody's Review Service In their book, Fundraising for Academic Libraries: A Practical Guide, Karlene Jennings and Joyce Garczynski provide a comprehensive and yet clear plan for raising funds for academic libraries. The authors address the fundraising endeavor in its entirety and provide useful advice and pointers that will be helpful to anyone involved in fundraising for libraries. The novice can use this book as a blueprint to the fundraising process. For the experienced fundraiser, it will provide a refresher and a means of keeping themselves on track. Whether raising fund for a small library or a large one this book will be a valuable resource. This is truly a 'soup to nuts' guide to raising funds for academic libraries. Everything you need to know to be successful at raising funds for an academic library is addressed in this book. The years of experience of these two Academic Library Fundraisers is evident in the masterful way in which they layout the processes and all the components and possibilities involved.--Sylverna Ford, Professor, University Libraries, University of Memphis Whether you are new to academic library fundraising or have had the privilege to work with inspirational and generous donors for many years, this book is for you. Whether you are a dean or a development officer, this book is for you. From beginning to end this comprehensive, practical and readable guide written by experienced academic library fundraisers will help you staff and organize your advancement efforts, assist you in developing strategies and strong relationships with central advancement, inspire you, and define and advise every aspect of successfully seeking private, corporate, and foundation support to move your library forward. I am cleaning off a corner of my desk, because this book will never be more than an arm's reach away!--Cynthia A. Childrey, Dean and University Librarian, Cline Library, Northern Arizona University, Flagstaff, AZ

Author Information

Karlene Noel Jennings (MSLIS, PhD, CFRE) is Executive Director of Advancement and External Relations at UNC Greensboro University Libraries. A passionate advocate for the life-changing impact of education and libraries, Karlene finds joy in creating strategic philanthropic partnerships between donors and institutions. Karlene holds a PhD from Iowa State University in Educational Leadership and Policy Studies and an MS in Library & Information Sciences from the University of Tennessee, Knoxville. She holds an M.Ed in Higher Education Administration and a M.(Cert.) in Museum Administration from the University of South Carolina and a BA in American History from Washington & Lee University. She is a master trainer for Association of Fund Raising Professionals. She is a member of CASE, AFP, and ALA; she is a member of the ALA Philanthropic Advisory Group. Karlene has co-authored two books about library advancement (ARL SPEC KIT 297: Library Development (2006) and More than a Thank You Note: Academic Library Fundraising for the Dean or Director (2009), and other writings about library development and fundraising in general. Joyce Garczynski is Assistant University Librarian for Communications & Development Librarian at Towson University‘s Albert S. Cook Library. She obtained a Master’s Degree in Library Science from the University of Maryland, College Park in 2009 and has a Master’s in Communication from the University of Pennsylvania. Prior to becoming a librarian, Joyce was a project coordinator and research assistant at the Annenberg Public Policy Center at the University of Pennsylvania. Joyce has written numerous articles and recently wrote Fundraising: how to raise money for your library using social media (2017, Elsevier: Chandos.) In this role she teaches communication students about the research process, manages library publicity, and oversees library fundraising efforts. Joyce’s scholarship focuses on library social media. Joyce is a member of ALA, ACRL, and she is a member of the ALA Philanthropic Advisory Group.

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