Overview

Fundamentals of Rural Sociology & Extension Education: An Introductory Textbook for Undergraduate Agricultural Students Agriculture is more than crops and technologies-it is deeply rooted in the lives, culture, and communities of rural people. To understand farming in its true sense, one must also understand the farmers, their social structures, traditions, aspirations, and challenges. This textbook has been designed as a comprehensive yet simple guide for undergraduate students of agricultural sciences, covering the essential areas of Rural Sociology, Educational Psychology, Agricultural Extension Education, Rural Development, Communication, Leadership, Personality Development, and Entrepreneurship. Written in clear language and enriched with practical examples, the book highlights how social sciences play a vital role in agricultural transformation and rural development. Its content is structured according to the syllabus of agricultural universities in India, making it a valuable resource for classroom learning, self-study, and competitive examinations. Key Features: - Covers fundamental concepts of sociology, psychology, and extension in the context of agriculture. - Explains theories with practical illustrations from rural India. - Provides insights into communication skills, leadership, and rural development programmes. - Useful for undergraduate students, teachers, extension workers, and rural development practitioners.

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