Awards

• Short-listed for Firecracker Alternative Book Award (Art/Photo) 2002

Overview

"This is a collection of 45 Tokyo street fashion portraits from Japan's premier fanzine. ""Fruits"" was established in 1994, by photographer Shoich Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. The magazine has since grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years and the clothes they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles which, when combined, create a novel, if not hysterical, effect. This collection of postcards represents a documentation of the changing face of street fashion throughout the 1990s."

Full Product Details

9780714840833

Table of Contents

Reviews

... a funny, funky look at Tokyo's street fashion ... Guaranteed to give you that happy-all-over feeling. Elle ... fascinating ... inventive i-D ... will delight all dedicated followers of fashion. Glamour 'teen styles ... which have to be seen to be believed.' Daily Telegraph 'frivolous and fun. ...street photography at its finest. Compelling, addictive and original.' Far Easter Economic Review

a /... a funny, funky look at Tokyoa (TM)s street fashion ... Guaranteed to give you that happy-all-over feeling.a Elle a / ... fascinating ... inventivea i-D a / ... will delight all dedicated followers of fashion.a Glamour a teen styles a | which have to be seen to be believed.a (TM) Daily Telegraph a frivolous and fun. a |street photography at its finest. Compelling, addictive and original.a (TM) Far Easter Economic Review

A funny, funky look at Tokyo's street fashion... Guaranteed to give you that happy-all-over feeling. -Elle Fascinating... Inventive. -i-D Will delight all dedicated followers of fashion. -Glamour hat is exciting about [Aoki's] photographs is that he portrays teenagers' desires to express themselves through the way they dress. The originality and non-conformist attitudes they exude show little desire to follow trends. By taking in references as far flung as Blade Runner nihilism, Vivienne Westwood couture and Hello Kitty kitschness, Aoki's subjects pride themselves on creating a personal identity that is instantly recognisable as their own. -Dazed & Confused

i'1/2... a funny, funky look at Tokyoi'1/2s street fashion ... Guaranteed to give you that happy-all-over feeling.i'1/2 Elle i'1/2 ... fascinating ... inventivei'1/2 i-D i'1/2 ... will delight all dedicated followers of fashion.i'1/2 Glamour i'1/2teen styles i'1/2 which have to be seen to be believed.i'1/2 Daily Telegraph i'1/2frivolous and fun. i'1/2street photography at its finest. Compelling, addictive and original.i'1/2 Far Easter Economic Review

Author Information

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of the popular fashion magazines Street and Tune.

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