Overview

Vividly reminiscent of the goings-on at Sterling Cooper--the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products--this is the story of what Madison Avenue was really like in the '60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

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9781451609905

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The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon. <p><p> --Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi

The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon. <b>Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi</b>

Brilliant. . .Best enjoyed after a three-martini lunch. -GQ (UK)

Author Information

Jerry Della Femina is an advertising icon, a celebrity in the industry as well as in the larger media world. He began working in advertising in the early 1960s and founded his own agency in 1967. He remains active in the industry and is currently chairman and CEO of Della Femina Rothschild, Jeary, and Partners.

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