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OverviewThis book focuses on new innovation processes in digital area, from open innovation (Chersbrough 2003) to co- creation and crowd innovation. In an ultra-competitive and worldwide context, companies’ innovation capacity remains a key competitive advantage. In the first 25 years of the digital area, open innovation (Chesbrough theory, 2003) was a successful model use by companies such as Google, Facebook, Apple, Microsoft. More recently, with the increasing individuals’ empowerment at the digital age, co creation strategies and crowd innovation emerged. This book explores these new forms of innovation and shows how companies can develop them successfully. Full Product DetailsAuthor: Christine Balague , Mehdi ElmoukhlissPublisher: ISTE Ltd Imprint: ISTE Ltd Weight: 0.666kg ISBN: 9781786300560ISBN 10: 1786300567 Publication Date: 04 October 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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