Overview

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.

Full Product Details

Author:   Derek Johnson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.453kg
ISBN:  

9780367568245

ISBN 10:   0367568241
Pages:   450
Publication Date:   26 July 2022
Audience:   College/higher education ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Part 1: Introduction 1. Pluto TV: Channels, Portals, and the Changing Television Cosmos Part 2: Broadcast Legacies 2. ABC: Crisis, Risk, and the Logics of Change 3. The CW: Media Conglomerates in Partnership 4. PBS: Crowdsourcing Culture Since 1969 5. Telemundo: Telenovelas for the Twenty-First Century 6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming 7. MeTV: Old Time TV’s Last Stand? Part 3: Cable and Satellite Survivors 8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN 9. Cartoon Network: Adult Swim and the Evolving Use of ""Edge"" 10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property 11. Freeform: Shaking Off the Family Brand within a Conglomerate Family 12. Comedy Central: Trying to Grow Up by Getting Younger 13. Bravo: Branding, Fandom, and the Lifestyle Network 14. AMC: Story Sync and Frictionless Fandom 15. Starz: Distinction, Value, and Fandom in Premium TV 16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography 17. El Rey: Latino Indie Auteur as Channel Identity Part 4: Streaming Ventures 18. Netflix: Streaming Channel Brands as Global Meaning Systems 19. YouTube: The Interface Between Television and Social Media Entertainment 20. iQIYI: China’s Internet Tigers Take Television 21. Amazon Prime Video: Scale, Complexity, and Television as Widget 22. The Roku Channel: Vertically Integrated Connected TV 23. OTV | Open Television: The Development Process 24. Revry: Making the Case for LGBTQ Channels 25. iROKOtv: Drama for the ""Small-Small"" Screen 26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities 27. Viki: Governing Transnational Fandom via Platforms 28. Twitch.tv: Tele-visualizing the Arcade Part 5: Television Plus 29. Hulu: Negotiating National and International Streaming 30. Hotstar: Reimagining Television Audiences in Digital India 31. Abema TV: Where Broadcasting and Streaming Collide 32. Mango TV: The Rise of a State-Controlled Entertainer 33. Disney+: Imagining Industrial Intertextuality 34. ESPN+: Subscribing to Diversity, Marginalizing Women’s Sports 35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports 36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming 37. Paramount+: ""Peaking"" Subscriber Interest in Legacy Television Franchises"

Reviews

"""With this timely new edition, Johnson and his stellar collection of authors keep pace with the rapidly evolving entity once known simply as television. The collection offers state-of-the-moment accounts of the broadcast, cable, and streaming services that continue to play a central role in video entertainment."" Amanda D. Lotz, Professor of Digital Media and Communication, Queensland University of Technology, Australia ""With an expanded range of global case studies, the second edition of From Networks to Netflix is a must read for anyone seeking to understand television in the twenty-first century. Read separately, each case study offers a thoroughly examined investigation into the channels, streaming services, and platforms that shape television production and consumption today. Combined, the case studies challenge assumptions about how television is being altered by digitization, revealing the multiplicity of ‘televisions’ that form distinct, yet integral parts of the contemporary television industry."" Catherine Johnson, Director of Research and PGR (Media, Journalism and Film), University of Huddersfield, UK"

If you thought that the TV channel was dead, then From Networks to Netflix will prove you wrong. Derek Johnson has gathered together an impressive range of cutting edge scholarship that demonstrates that channels not only matter, but also are essential tools for understanding the current and future development of television. Catherine Johnson, Professsor of Media and Communications, University of Huddersfield, UK

If you thought that the TV channel was dead, then From Networks to Netflix will prove you wrong. Derek Johnson has gathered together an impressive range of cutting edge scholarship that demonstrates that channels not only matter, but also are essential tools for understanding the current and future development of television. Catherine Johnson, Professsor of Media and Communications, University of Huddersfield, UK

Author Information

Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.

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