Overview

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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9780470225387

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Reviews

From Assets to Profits is the latest offering from the fertile and enthusiastic brain of Bruce Berman...Bruce--who has both edited and contributed to this volume--need little introduction or explanation in his field of expertise. (Ipfinance.blogspot, February 9th, 2009) ...the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment. (ipreview.com, 2008) This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance. (Inventique, December 2008)

From Assets to Profits is the latest offering from the fertile and enthusiastic brain of Bruce Berman?Bruce--who has both edited and contributed to this volume--need little introduction or explanation in his field of expertise. (Ipfinance.blogspot, February 9th, 2009) ?the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment. (ipreview.com, 2008) This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance. (Inventique, December 2008)

Author Information

Bruce Berman (New York NY) is CEO of Brody Berman Associates in New York, a communications and management consulting firm focusing on innovative companies, assets and investors. Mr. Berman works closely with IP-rich companies, consultants and lawyers, as well as private equity firms and their clients to enhance patent value and facilitate transactions. In addition to this book, Berman is responsible for Making Innovation Pay: People Who Turn IP Into Shareholder Value (Wiley 2005). He also edited and contributed to From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley 2002), a widely acclaimed book about the business of IP. His articles, reviews and chapters have appeared in many periodicals, including Nature Biotechnology, The National Law Journal and The Book of Investing Rules (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten all-time best investment books.

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