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OverviewBack in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. The shoulder strap was fashioned from used car seatbelts, while an old bicycle inner tube provided the edging. Freitag bags soon became fashionable and the Freitag company now employs more than 120 people. The publication uses the example of FREITAG to show that design does not end with the product. The history, products, manufacture, organization, distribution, marketing, and reception are explained, commented upon, and presented in often surprising ways. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, Lars Muller Publishers will publish a generously illustrated paperback book that includes interviews, documentation, and essays on the FREITAG concept and its history. ILLUSTRATIONS: 310 Full Product DetailsAuthor: Museum of Design ZurichPublisher: Lars Muller Publishers Imprint: Lars Muller Publishers Weight: 0.272kg ISBN: 9783037782781ISBN 10: 3037782781 Pages: 256 Publication Date: 04 July 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMARKUS and DANIEL FREITAG are both graphic designers and founded Freitag in 1993. Tab Content 6Author Website:Countries AvailableAll regions |
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