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Overview'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others. Full Product DetailsAuthor: Conrad Lashley , Alison MorrisonPublisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd Dimensions: Width: 15.60cm , Height: 1.50cm , Length: 23.40cm Weight: 0.550kg ISBN: 9780750647724ISBN 10: 0750647728 Pages: 296 Publication Date: 01 May 2000 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationConrad Lashley, Alison Morrison Tab Content 6Author Website:Countries AvailableAll regions |
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