Foundations of Visual Communication: How Visuals Appear in Daily Life

Author:   Yvonne Eriksson (Mälardalen University, Eskilstuna, Sweden) ,  Anette Göthlund (Konstfack University of Arts Crafts and Design, Sweden)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367771553


Pages:   132
Publication Date:   16 June 2023
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $294.00 Quantity:  
Add to Cart

Share |

Foundations of Visual Communication: How Visuals Appear in Daily Life


Add your own review!

Overview

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses.

Full Product Details

Author:   Yvonne Eriksson (Mälardalen University, Eskilstuna, Sweden) ,  Anette Göthlund (Konstfack University of Arts Crafts and Design, Sweden)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367771553


ISBN 10:   0367771551
Pages:   132
Publication Date:   16 June 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

Reviews

Author Information

Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden. Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

Aorrng

Shopping Cart
Your cart is empty
Shopping cart
Mailing List