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OverviewMuch of the literature for business economics courses has tended to be highly technical and theoretical. Foundations of Business Economics redresses this imbalance by focusing on real life business situations. The book provides a readable explanation of microeconomic analysis in terms of real business environment; product markets; factor markets; and general equilibrium. The underlying theme is the way in which markets link together interdependent economic activities, so the discussion begins in an individual bookshop and ends with general equilibrium models of the entire economic system. On the way attention is paid to markets facing and resolving problems of information. The book is largely free of mathematics and technical detail and is therefore easily accessible. It will be particularly valuable to those students who are primarily interested in the human side of industry and economic specialists feeling the need to come down to earth from the austere heights of pure theory. Harry Townsend is Emeritus Professor of Economics at Lancaster University. FHe was one of the founders of the Edwards seminars in Industrial Administration and has played a key role in establish business economics as a subject. Full Product DetailsAuthor: Harry Townsend (Lancaster University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 13.80cm , Height: 1.30cm , Length: 21.60cm Weight: 0.453kg ISBN: 9780415120746ISBN 10: 0415120748 Pages: 224 Publication Date: 11 May 1995 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationHarry Townsend is Emeritus Professor of Economics at Lancaster University. He helped organise the Edwards Seminars in Industrial Administration and has played a key role in establishing business economics as a subject. Tab Content 6Author Website:Countries AvailableAll regions |