Overview

Easy to understand guide for learning about the circular economy and the potential it holds for businesses! Forget Mars: Circular Economy, The Next Big Business Opportunity introduces circular economy, which will revolutionize the business world as we know it. By addressing the ever real issues our earth faces, this book acts as a survival guide for all companies and businesses as they make the transition to more sustainable and eco-friendly practices. You will discover the keys to profiting from the circular economy and the business benefits that come with adopting this innovative way of buying, manufacturing, selling, and marketing. Filled with up-to-date examples from the business world, you will find out how to apply the Six Pillars of the Circular Economy System, and get an action plan to: Find new business opportunities, Satisfy customer demands better, Expand profitable partnerships, Reduce infrastructure costs, and Minimize waste. All this information is necessary for large and small businesses to implement in order to be sustainable and viable in the future. The sooner these practices are put into action, the greater chance your company will have to not be left behind, and the planet will be a better place for all. Stephen Wright is a business leader who advises global corporations, governments and universities, and an authority in digital innovation strategies for sustainable growth. He lectures and writes about circular business strategies that show how to implement concrete methods to be successful in business today and stay ahead of the competition.

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9783952512616

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Reviews

A concise and practical introduction to the why and the how of the circular economy, for business owners and leaders alike. I'm definitely exchanging a ticket to Mars for a visit to the first circular manufacturer hub in my city. Pavlina Pavlova, Ph.D. Co-Lead Business Lab, Circular Economy Transition, Switzerland ''Direct advice that challenges you in a good way, full of ideas for all types of businesses. Dr. Ilona Varadi, Digital Expert, European Institute of Innovation and Technology

Author Information

Stephen J. Wright has been transforming companies into successful business models for over twenty years. Having served as CEO, COO and CIO at multinational companies such as Melita, Fibernet, Invitel and UPC, Mr. Wright now advises global corporations, governments, and universities on circular economy and digital innovation strategies for sustainable growth. His passion for the convergence of digital and circular business strategies, leadership and automated process re-engineering has inspired him to build a bridge that takes into account the big picture and all the elements that are fundamental to drive businesses forward and stay ahead of their competition. Mr. Wright has helped numerous organizations reinvent themselves to a digital and circular model by sharing game-changing ideas based on sustainable operating systems, and showing them how to transform their processes, cultures, and products by producing value from within for expanded business growth, higher customer satisfaction, and operational excellence. Mr. Wright is an investor in various high potential sustainable start-ups. Since 2016, he has also been a guest lecturer on leadership, business innovation, and financing to master students at the Universities of Applied Science in Lucerne and Zurich, Switzerland.

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