Overview

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

Full Product Details

Author:   Forbes Magazine Staff ,  Daniel Gross
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Edition:   New edition
Dimensions:   Width: 15.00cm , Height: 2.80cm , Length: 22.60cm
Weight:   0.408kg
ISBN:  

9780471196532

ISBN 10:   0471196533
Pages:   368
Publication Date:   03 September 1997
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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DANIEL GROSS is a Harvard-trained historian and journalist.

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