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OverviewThe topic of this book is persuasive rhetoric in political discourse. It asks a familiar, though as yet only partially answered question-how is it that human beings can be persuaded to do things through language? Why do we find certain speakers, certain arguments convincing, while we reject others almost without a second thought? Is there any connection between the substance of an argument and its persuasive force; or do we acquiesce to propositions on largely subconscious grounds?Douglas Ponton's answer to these ambitious questions follows a discourse semantics approach, in the footsteps of Martin and White, who have demonstrated the application of their theories to political rhetoric (e.g. 2005: 171-209). Evaluative language, the author suggests, plays a crucial role in attempts to persuade listeners. The book explores the notion that the persuasive force of evaluative language derives from its use within an argumentative structure (Aristotle's logos), to explore which Ponton uses the well-known model proposed by Toulmin (1958).In the first part of the book, the author explores issues relating to the methodology used; the second part is taken up by actual analyses carried out on six speeches by modern rhetors celebrated for their oratorical skills: Malcolm X, Martin Luther King, Barack Obama, Winston Churchill, Tony Benn and William Hague. The author has tried to select speakers, and speeches, of great intrinsic interest as well as historical importance, though his main criterion has been the suitability of the speech for analysis in the terms of the study. Full Product DetailsAuthor: Douglas Mark PentonPublisher: Cambridge Scholars Publishing Imprint: Cambridge Scholars Publishing Edition: Unabridged edition Weight: 0.236kg ISBN: 9781443829373ISBN 10: 1443829374 Pages: 225 Publication Date: 13 May 2011 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDouglas Mark Ponton is Researcher in English Language at the Faculty of Political Science, University of Catania, Italy. His research interests include discourse analysis, conversation analysis, corpus linguistics and political discourse analysis. He has published work on the discourse of contemporary politicians such as Churchill, Thatcher and Blair, and is currently working on identity construction in a variety of interactive contexts. Tab Content 6Author Website:Countries AvailableAll regions |
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