Food Tourism: A Practical Marketing Guide

Author:   John Stanley (John Stanley Associates, Australia) ,  Linda Stanley (John Stanley Associates, Australia)
Publisher:   CABI Publishing
ISBN:  

9781780645018


Pages:   260
Publication Date:   16 December 2014
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Food Tourism: A Practical Marketing Guide


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Author:   John Stanley (John Stanley Associates, Australia) ,  Linda Stanley (John Stanley Associates, Australia)
Publisher:   CABI Publishing
Imprint:   CABI Publishing
Dimensions:   Width: 17.20cm , Height: 2.00cm , Length: 24.40cm
Weight:   0.770kg
ISBN:  

9781780645018


ISBN 10:   1780645015
Pages:   260
Publication Date:   16 December 2014
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

-: Foreword -: Preface Part I: Food Tourism And The Tourist 1: Introduction 2: The Changing Tourist Part II: Farm Produce And Agritourism 3: On-Farm Marketing and Activities 4: Off-Farm Marketing and Retailing 5: Agri-Entertainment or Agri-Tourism 6: Accommodation Part III: Food Tourism – The Wider Picture 7: Independent Garden Centres and Nurseries 8: The Food Offer Part IV: Marketing And The Future 9: Marketing 10: The Future of Food tourism Appendix 1: Culinary, Retail and Tourism Terms Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community

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"John Stanley is always at the forefront of change in the horticultural and agricultural industry around the world. Considered by many to be the world's leading horticultural consultant due to the sizeable economic returns he helps his clients achieve, he has been described by his clients as ""The Retail Guru""."

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