Overview

The report is the first exhaustive study on the non-alcoholic beverage sector as a case study for reforming the Indian food processing sector. It examines the contribution of the sector to the Indian economy through development of manufacturing, creation of employment, increase in investment, technology transfer, enhancing exports, and linking Indian agriculture to the global production networks. The report covers agriculture, manufacturing, retail and consumers. Based on secondary information analysis and a nationwide primary survey, it identifies the barriers faced by the food processing sector, in general, and non-alcoholic beverage sector, in particular, and suggests policy reforms which will enhance the GDP growth, create employment, attract investment, improve India’s trade balance and enable the country to become a part of the global processed food value chain. The report provides information and market entry and operations strategies to businesses in emerging markets such as India; it enables policy makers to prioritise policy reforms and students can benefit from this industry specific study. The report is the first of its kind which analyses the recent changes in Indian government policies including the policy of allowing 51 per cent FDI in multi-brand retail.

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9789332701137

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Arpita Mukherjee is a professor at the Indian Council for Research on International Economic Relations (ICRIER). She has several years of experience in policy-oriented research working closely with the governments in India and the UK. Debolina Mukherjee is a consultant at ICRIER. Before joining ICRIER, she worked at Tata Consultancy Services, Bangalore, as a business analyst. Deboshree Ghosh is a research assistant at ICRIER. Prior to this, she was with the Institute of Applied Manpower Research (IAMR). Divya Satija is a trade analyst in the delegation of the European Union to India. Previously, she was a research associate at ICRIER.

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