Overview

Aspiring restaurateurs will gain tips and insight from Phil Romano who is known as the Steven Spielberg of the restaurant industry. In fact, it is estimated that 200,000 people in 48 states ad 8 foreign countries eat daily in a Phil Romano eatery - more that 10 million a year! Phil shares his incredible success story for the first time, tracing 35 years of hits and misses up to his most recent endeavour - the creation of the philanthropic organisation Hunger Busters. Throughout the book he imparts words of wisdom which he calls `Phillisms' for anyone interested in discovering how one person single-handedly created an empire valued in excess of US$10Billion. He takes the reader through the heart and soul of the creative process and shares the tactics that made him a revolutionary in the industry.

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9781419500084

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Involved in the restaurant business for 40 years, Philip J. Romano is a nationally renowned restaurateur, as well as an investor, entrepreneur, and artist. He has created over 25 different concepts, and is the only person in restaurant history to create over 6 national concepts. Featured in numerous magazines and periodicals, Romano possesses an innate sense of what the market wants. Romano also serves as a consultant to and joint venture partner of Brinker International, Inc., a national operator, developer, and franchiser of numerous restaurant concepts.

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